Factors Influencing Consumer Behaviour – Top 9 Factors with Suitable Examples In making a final decision, and indeed throughout the whole decision-making process, consumers are influenced by a wide range of factors, not just those relat­ing to the obvious features of the product. Therefore, this requires understanding consumer behavior which is not so simple. You know your clients are people.Even if you sell to a company, you’ll be dealing with humans to do it. ADVERTISEMENTS: In this article we will discuss about:- 1. The sub factors under personal factor are listed below. Culture; Sub-culture; Social Class; Reference Group Opinion Leaders Family (1) Culture refers to the way of living of a group of people.It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by humans as members of a group. The environmental factors affecting consumer buying behaviour are explained below. In general, customer perception can be influence by a lot of factors. The Various Cultural and Social Factors that affect the decision making process for a consumer are:. In this study the focus was limited only to social, personal and psychological factors. These factors are difficult to measure but are powerful enough to influence a buying decision. There are number of factors in the study of consumer behaviour which plays important role in buying of any new product or services from the selling firm such as customer income, culture, technology, various types of personal factors. Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. demonstrates the significance of studying consumer behavior (Hawkins et al, 2006). Teacher explains the definition of “consumer behaviour”. However, the behaviour of consumer depends on some factors. 8 factors that influence consumer behavior the most. Consistency of performance – How has the brand performed in the past and how it is performing currently. Factors. Factors affecting consumer behavior of purchasing tobacco products . 8 factors that influence consumer behavior the most. Consumer Behaviour – Meaning and Definition: Consumer is the pivotal point in marketing. This is the first factors influencing consumer behaviour and it includes various points such as: (i) Culture- Culture is the first factor and it means that these are the shared set of beliefs which an individual acquires from ancestors and it is reflected in their believes customs, and consumption pattern. Psychological Factors. Consumer behavior can also be influenced by personal factors, likes, dislikes, priorities, morals, and values. The set of basic values, perceptions, wants, and behaviours learned by a Understanding how to motivate your customer is a powerful tool. In industries like fashion or food personal opinions are especially powerful. Here are 5 major factors that influence consumer behavior: 1. ; Emotional connect – Superb brands know that emotional connection with the customer is critical to brand development. Psychological Factors Affecting Consumer Behavior with Examples There are five extremely critical psychological factors that the customer goes through in arriving at a product purchase decision . You know that everyone has their interests, their tastes, their own way of being and a personal history that conditions them. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. 1. Environmental Factors Affecting Consumer buying Behaviour. The theoretical part discusses the basics of factors affecting purchase decision, decision-making This Consumer Behaviour solved Case Study has been taken from Consumer Behaviour solved Case Study – Matin Khan – Case I. It helps them to yield information about how the consumers think, feel and choose their products. You know that everyone has their interests, their tastes, their own way of being and a personal history that conditions them. When we talk about psychological factors that influence consumer decisions, we are referring to the workings of the mind or psyche: motivation, learning and socialization, attitudes and beliefs. Motivation may be intrinsic or extrinsic. It is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or … Consumers may not know their own deeper inner motivation or they may react to affecting factors in … A vital part of the marketing process is to understand why a customer or buyer makes a purchase. Motivation speaks to the internal needs of the consumer. Lets understand the concept in detail with the help of few examples. Consumer behavior consists of four factors: cultural, social, personal and psychological. Types of Consumer Behaviour 4. Consumer Behaviour Solved Case Study Matin Khan – Case IV. Meaning of Consumer Behaviour: Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create long-term customer relationships. The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. Explanation of the case study: A company in the food industry wants to formulate an effective marketing strategy to attract health conscious consumers. Factors Influencing customer perception. Motivation is the activation or energization of goal-oriented behavior. Factors affecting Consumer Behavior 2. These factors are divided into two parts. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection. Factors Affecting Consumer Behavior. First of these elements is what we call motivation. Not all individuals would prefer to buy similar products. Next, research on the major personal factors affecting consumer behaviour in HE are analysed in detail, with references to empirical findings on … The field of consumer behaviour covers a wide stretch of bases as it focuses on the entire consumption process, involving issues that influence a consumer before, after and during a purchase. Consumer Behaviour – Personal factors. Culture is defined as a shared set of practices or beliefs among a group of people in a particular place and time. Consumer behaviour is very complex and is influenced by various factors. In addition, they should understand the factors that affect their behaviors. Activity 3: Brainstorming exercise Ask students to explain with examples how consumer behaviour is affected by different factors. A marketer should try to understand the factors that influence consumer behavior. Buying Motives 5. Consumer behaviour deals with as to why and why not an individual purchases particular products and services. These factors that affect consumer spending have … Cultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. Personal Factors play an important role in affecting consumer buying behaviour. Basically culture is known as learned behaviour which reinforce in our daily life sometime through educational, religious institutions or … Abstract- Nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Consumer Behaviour helps us understand the buying tendencies and spending patterns of consumers. Consumer Buying Process 3. All the […] 1.1.1. Psychological Factors Consumer Decisions and the Workings of the Psyche. In fact this is one major factor that influences consumer behaviour. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behaviour. Understanding how to motivate your customer is a powerful tool. Dr. Yakup Durmaz. Examples of situational factors that affect consumer behavior include economy, culture, marketing, age, prevailing circumstances, and personal life. Some of the major factors are. The complexity of food choice is obvious from the list above, which is in itself not exhaustive. Introduction The demand for a product means how much of the product consumers are willing and able to purchase. Cultural factors: The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. The culture a person is born into goes a long way toward determining that individual's behavior patterns, beliefs and values. A number of personal factors also influence the consumer behaviour. The thesis was divided into a theory part and empirical part. 1. 3. Thus, one type of intervention to modify food choice behaviour will not suit all population groups. The society is composed of several individuals that have different preferences and behaviors.These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable to the society. influenced by cultural factors, social factors, personal factors and psychological factors. It is why people behave the way they do. In developing countries cultural factors play very vital role on consumer buying behaviour because culture is the primary part of consumer’s wants and actions. PPT#9-11 5 minutes Activity 4: Case study - Factors affecting consumer buying behaviour Ask students to form groups to discuss the case There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. The FFF model takes into consideration internal and external factors affecting consumer buying behaviour. Food choice factors also vary according to life stage and the power of one factor will vary from one individual or group of people to the next. Motivation is the driving force within individuals that impels them to action. The determinants of individuals’ demand generally include price of the product, prices of related products, However, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. Human psychology is a major determinant of consumer behavior. Advertisements can, of course, help but at the end of the day consumers’ choices are greatly influenced by their preferences. Consumer behaviour Nowadays companies are more concerned on individual consumer behavior. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in Nagaland. Every individual is consumer. Motivation. Consumer Behaviour – Meaning and Definition 2. Consumer Behaviour in a general sense can be considered to be everything, as every aspect of our lives revolves around the consumption of goods and services. Cultural Influences. Consumer Behaviour deals with various stages that a consumer goes through before purchasing any product or service. Consumer behavior is the study of … The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey . Factors.